Athenaeum University


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  1. 1. Marketing Accountability: Linking Marketing Actions to Financial Results — 10 June 2017

    Authors:   • Daniela MITRAN, PhD Associate professor, email: danielamitran@yahoo.com, Afiliation: „Athenaeum” University of Bucharest
    Abstract: Abstract\r\n\r\n Marketing function could benefit from favorable resource allocation and timely\r\n\r\n approvals for new marketing initiatives when i

    2014 - 12 - Challenges of the modern economy in the globalisation > Marketing Accountability: Linking Marketing Actions to Financial Results