2014 - 12 - Challenges of the modern economy in the globalisation
Athenaeum University - Publications/Volumes/Issuses/Content

The Intensity of Competition

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1. Authors:
     • Ştefan NEDELEA, PhD. Professor, email: stefan.nedelea@gmail.com, Afiliation: “Athenaeum” University of Bucharest

   Pages:
     • 194|200

2. Keywords: the threat of new entrants, the threat of substitute products or services, the negotiating power of providers, the negotiating power of consumers, the level of competition.

3. Abstract:
   Summary:\r\n\r\n The Intensity of Competition refers to the potential performances of a\r\n\r\n certain field, which are measured by profitability indexes of the organizations\r\n\r\n pertaining to this field. The intensity of Competition can be different from one\r\n\r\n organizational group to another and is determined by a number of factors,\r\n\r\n gathered in five forces.\r\n

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